NuFiber Bamboo Straws
Brand Identity & Packaging
The Client
NuFiber Bamboo Straws are 100% biodegradable, 100% compostable and produced waste-free. These straws do not harm forests, support bad manufacturing practices or add more plastics to the planet. They are completely natural and can biodegrade within 6 months in a natural environment.
The Brief
To develop an eye-catching brand that reflects its sustainable values, and to create functional and attractive packaging. The friendly illustration represents oceans, mountains and land. Cylindrical packaging provides easy access and invites customers to rotate it to reveal more information. The lid is easily adjustable to fit different lengths of straws.
This project was featured on the cover of Emily Carr University's Fall 2019 Program Catalogue.
