About the Client
The Downtown Eastside Women's Centre assists women with their immediate and crisis needs so they can develop stability and access the resources they need to improve health, family, employment and housing situations. They promote positive change by offering individual long-term support, education, advocacy, peer mentorship and exposure to alternatives.
To create visuals to brand the 5th annual Herstory in Focus fundraising event (2020), as well as designing a sponsorship package, event mail-outs and social media assets.
As an extension of the existing DEWC branding colours of purple and pink, yellow and red were chosen to reflect warmth. To emulate empowerment and joy, gradients were combined with waves and stars. The vibrancy in colours further communicates positive energy. A modern, slightly playful, typeface ties in the earnest-but-casual nature of the gala.
Website Banner for the event.
Mail-out Postcards to potential sponsors and attendees.
Instagram Posts to advertise the gala.