Downtown Eastside Women’s Centre

Brand Identity, Report Design, Social Media/Marketing Design

The Client

The Downtown Eastside Women's Centre assists women with their immediate and crisis needs so they can develop stability and access the resources they need to improve health, family, employment and housing situations. They promote positive change by offering individual long-term support, education, advocacy, peer mentorship and exposure to alternatives.

The Brief

To create visuals to brand the 5th annual Herstory in Focus fundraising event (2020) and design a sponsorship package, event mail-outs and social media assets. Bright colours, vibrant gradients and a slightly playful typeface were used to communicate the positive energy and earnest-but-casual nature of the gala.

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